It’s less than two months before his company’s initial product launch, and CEO Ric Fulop is
excitedly showing o; rows of stripped-down 3-D printers, several bulky microwave furnaces,
and assorted small metal objects on a table for display. Behind a closed door, a team of industrial
designers sit around a shared work desk, each facing a large screen. The wall behind them is
papered with various possible looks for the startup’s ambitious products: 3-D printers that can
fabricate metal parts cheaply and quickly enough to make the technology practical for widespread
use in product design and manufacturing.
ERS A PRAC